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Level Up Your Footage Today

Dopamine, Colour, and the Scroll

Social media runs on dopamine.
In a fast-moving feed, strong visuals decide what gets attention and what gets ignored.

Grade404 makes content feel intentional and instantly recognisable without over-editing. When visuals work with the brain, attention lasts longer and growth comes from impact, not volume.

Who Is This For?

Grade404 is for creators who care about how their content feels, not just how often they post. It’s built for people who want cleaner visuals, stronger consistency, and a look that feels intentional across every platform.

This is for you if you want your content to:

  • Feel more cinematic and considered
  • Be easier to watch and easier to recognise
  • Look professional without over-editing
  • Stay consistent across posts and platforms

Grade404 isn’t about chasing trends or extreme effects. It’s about improving the fundamentals so your content holds attention and ages well.

Rec.709
Daylight LUT

From Creative Colour To Contrast or Skin Tone LUTs - We Have It All

Each LUT is designed for a specific purpose. Some are built to enhance skin tones, others to bring out depth in city scenes, low-light environments, or bright outdoor shots. Using the right LUT for the right type of footage matters. A skin-tone LUT won’t have the same impact on a dark city scene as one designed specifically for that look.

Matching the LUT to the scene helps colours feel natural, balanced, and intentional, rather than forced.

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How Easy Is It To Use Grade404 Editing Products?

Super Simple! Thats the whole point right? You'll receive your purchase as a Zip file in your inbox. Simply open the file, open your chosen software, upload into your software and BOOM, you just saved hours worth of colour grading and editing time. You can drag and drop overlays or select a LUT to apply to your footage.

A more detailed "How To Use" pdf will be included in your purchase to help with seamless intergration.

Rec.709
Contrast LUT

All With A Couple Of Clicks

The Grade404 LUT reshapes highlights, mid-tones, and shadows for a cinematic balance. Whites lean warmer, digital cool tones are controlled, and skin tones are gently pushed into natural red and peach ranges.

The result is cleaner separation and more depth, without oversaturation or an artificial look.

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Isn't That Just A Filter?

HOW DARE YOU! Just kidding...

The difference is substantial. A filter simply sits on top of your footage and applies a generic look, often crushing colours and destroying detail. A LUT works underneath the image, remapping how every colour, highlight, and shadow is translated. Instead of covering your footage, it reshapes it, pulling out depth, refining contrast, and guiding colours into a deliberate, cinematic palette. Grade404 LUTs are built to enhance what’s already there, not mask it, giving your footage a professional, film-driven look that filters can’t replicate. This is real colour transformation, not a surface-level effect.

What is Rec.709?

Rec.709 is the standard color format used by phones, laptops, TVs, and the internet. It’s essentially the “default” way screens expect images and video to look. When you record on a phone, the footage is already processed to match Rec.709, which is why it looks finished straight out of the camera. Converting footage to Rec.709 means you’re matching that same standard, so your content looks natural, consistent, and correct across all devices.

So How Do The Grade404 LUTs Work?

A LUT is essentially a preset that tells your footage how colours, brightness, and contrast should be translated. Instead of adjusting everything manually, the LUT remaps the image, shaping tones, balancing colours, and giving it a finished look in one step.

The Grade404 LUTs are designed to do the heavy lifting for you, instantly creating a strong, cinematic base so you spend less time grading and more time creating.

FAQs

How do i access my purchase?

You'll receive an email with all the files you purchased. Simply unzip the file and import it into your chosen software. We include a full guide on how to do this within every purchase.

Will these work with phone footage?

Yes. Grade404 is built to help you save time in the editing process of your phone footage while increasing views and retention through more visually appealing footage. Since phone footage is already recorded in Rec.709, the Grade404 Products work seamlessly regardless of your editing software.

Do I need to know color grading to use these?

No. Our products are designed to be drop-in ready. Apply the LUT or overlay, adjust intensity if needed, and you’ll have a polished, cinematic look without technical grading knowledge.

You can also tweak adjustments to tailor more to your needs.

What software are these compatible with?

Grade404 products are designed to integrate seamlessly with any editing software that allows third-party .cube LUTs and blend mode controls. They can be used across a wide range of platforms, including Premiere Pro, Final Cut Pro, DaVinci Resolve, Photoshop, Avid, After Effects, CapCut (desktop), Filmora, Vegas Pro, LumaFusion, VN App, and many others.

CapCut Mobile does not natively support direct import of standard .cube LUT files like desktop software. We suggest workarounds like pre-grading in another app (VN Editor,LumaFusion) or using desktop CapCut to create a synced project.

Will these make my footage look too stylized or unrealistic?

No. Grade404 products are designed to enhance what’s already there, not overpower it. They preserve skin tones, retain detail, and create a natural, cinematic finish rather than an exaggerated effect.

You can adjust a LUT or Overlay intensity within your editing software if you'd like a more extreme look. Pair this with any chosen tweaks and you'll have some super sexy footage!