Guides

Understanding Video Format Requirements

Before you start filming, it's important to understand which video

formats work best for different platforms:

Vertical Video (9:16 ratio)

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Perfect for: Instagram Reels, TikTok, YouTube Shorts

Ideal length: 15-60 seconds

Why it matters: Vertical video takes up more screen real

estate on mobile devices and performs better in platform

algorithms

Horizontal Video (16:9 ratio)

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Perfect for: YouTube, your website, Facebook feed

Ideal length: 1-3 minutes for social, 3-10 minutes for YouTube

Why it matters: Provides a more cinematic feel and works

better on desktop viewing

Square Video (1:1 ratio)

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Perfect for: Instagram feed, Facebook feed

Ideal length: 30-90 seconds

Why it matters: Compromise format that works reasonably

well across platforms